Is Amazon Leading in the Cloud Computing Industry?

July 23, 2013
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By David Linthicum (from Info World.)

“Amazon Web Services (AWS) recently┬ácut prices for its dedicated instances, the basis for its Virtual Private Cloud offering. If you’ve been keeping track, this is its 37th price reduction.

The day AWS announced the news, the price of Rackspace’s stock dropped as well. The smaller providers competing with AWS got one more tough call to make to their investors: when to droptheir prices. (Rackspace did so on Wednesday.) Finally, Hewlett-Packard, IBM, Microsoft, and the other big guys also have to lower their quotes to be competitive with AWS.

There is nothing illegal or immoral about this. For AWS, it’s just good business. It has great goods, and enterprises have been seeking lower cloud prices, so AWS is removing that issue to enable more adoption of cloud computing. Win-win, right?

The fact is AWS is slowly but surely taking control of the cloud computing market, moving from defining the market to dominating it. This means that AWS is considered the bellwether for service, support, and pricing, and every other provider follows along, hoping to stay relevant.”

The rest of this article may be found here.

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